From Dimes to Dollars

Posts tagged advertising

Don’t listen for the sound of triggers being pulled as much as the sound of mouses being clicked.

  -Jay Conrad Levinson, Author of the bestselling book series Guerilla Marketing, predicting in 1998 the massive technology takeover and its influence on business.

People won’t study your ad carefully. They can’t be bothered. And so you have to make your ads simple.

  Copywriter John Caples

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