Whatever industry you’re in, always remember you’re also in the customer service industry.
You can rely on the engineering or accounting or plumbing or finances department, but you can’t outsource marketing.
Every time you email someone, that’s customer service.
The way you answer the phone is…
I hope you’ll take a minute and take a look at David’s brief, but very important entry. I could not agree more. I really liked that he took the time to point out smaller nuances too, such as how you answer the phone. It always amazes me when a business hires someone in such a public position, like a front desk, that has a consistently bad attitude. One disgruntled response and you could lose a long-time customer for life. On the flip side, giving someone a considerate follow-up call/e-mail for something small can bring about enough appreciation to gain a customer for life.
The best part of giving genuine, caring customer service? You’ll feel good doing it.
